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Influence Summary Audiobook

Robert B. Cialdini

Why would you say yes?

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Information

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Author: Robert B. Cialdini

Narrator: Brian

Format: MP3

IBSN: 9780061241895

Language: English

Publish Date: 01/01/1984

Audiobook length: 31min

Contents

Chapter 1Overview
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Chapter 2The principle of reciprocation
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Chapter 3The principle of commitment and consistency
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Chapter 4The principle of social proof
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Chapter 5The principle of liking
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Chapter 6The principle of authority
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Chapter 7The principle of scarcity
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Chapter 8Summary & review
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Who should listen Influence

The summary audiobook of "Influence" by Robert B. Cialdini is ideal for anyone keen on understanding the psychology of persuasion and enhancing their interpersonal skills. It is particularly beneficial for marketers, sales professionals, business leaders, and students of psychology who wish to leverage the principles of influence in their personal and professional lives. Additionally, individuals interested in improving their decision-making processes and becoming more aware of the tactics used in everyday interactions will find this summary valuable.

3 quotes from Influence

  • "The ability to influence others also requires an understanding of the reasons behind their decisions including feeling of obligation, attachment, and reciprocity."
  • "People are more likely to say yes to those they know and like, underscoring the importance of relationship-building in persuasion."
  • "When we commit ourselves to a course of action, we’re more likely to stick to it, displaying the principle of commitment and consistency in our behaviors."

Author : Robert B. Cialdini

Robert B. Cialdini, the author of this book, is a famous social psychologist and globally renowned authority on persuasion and influence research. He is the president of Influence At Work, which has served Fortune Global 500 clients such as Google, Microsoft, and KPMG. Education and government departments such as Kennedy School of Politics and the U.S. Department of Justice are also his clients. His book ‘Influence’ has been translated into 26 languages, more than 5 million copies have been sold, and it was selected by Fortune as one of 75 must-read books.