Why We Buy Summary Audiobook

Paco Underhill

The science of shopping

3.8913273ratings(GoodReaders reference)

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Author: Paco Underhill

Narrator: Brian

Format: MP3

IBSN: 9780684849140

Language: English

Publish Date: 13/05/1999

Audiobook length: 31min

Chapter 1Overview

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Chapter 2What are the differences between various groups' shopping habits?

Chapter 3What factors influence consumers' shopping desire?

Chapter 4What sales techniques can retailers use?

Chapter 5Summary & Review

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Who should listen Why We Buy

The summary audiobook of "Why We Buy" by Paco Underhill is essential listening for marketers, retail professionals, business owners, and anyone interested in consumer behavior. It distills key insights into the shopping habits and preferences of consumers, making it a valuable resource for those looking to enhance customer experiences, improve sales strategies, and better understand the psychology of buying. Additionally, anyone involved in product development or branding can benefit from Underhill’s findings to create more appealing and effective retail environments.

3 quotes from Why We Buy

"The shopper is not a rational being. What consumers are looking for is not just items or services, but experiences that satisfy their needs and desires."
"Retailing is not for amateurs. It's a discipline and a science, and understanding the behavior of consumers is essential to success."
"Shoppers are a unique species; the environment in which they shop heavily influences their behavior, and every detail matters in capturing their attention."

Author : Paco Underhill

Paco Underhill, known as the "a Sherlock Holmes for retailers", is an expert in consumer behavior research and the founder of the famous American research and consulting firm Envirosell. He is a regular contributor to The Wall Street Journal and The New York Times and a best-selling author as well. His publications, such as What Women Want: The Global Marketplace Turns Female-Friendly and Call of the Mall: The Geography of Shopping have been well-received and praised by many retailers and marketing experts.

Why We Buy Summary Audiobook

Name: Why We Buy
Rating: 3.89 (13273 reviews)
Author: Paco Underhill

Paco Underhill

The science of shopping

3.8913273ratings(GoodReaders reference)

Play Sample

00:00

Information

Author: Paco Underhill

Narrator: Brian

Format: MP3

IBSN: 9780684849140

Language: English

Publish Date: 13/05/1999

Audiobook length: 31 min

Chapter 1Overview

Play Sample

Chapter 2What are the differences between various groups' shopping habits?

Chapter 3What factors influence consumers' shopping desire?

Chapter 4What sales techniques can retailers use?

Chapter 5Summary & Review

Readers Also Enjoyed Summary Audiobook

Modern Romance

Black Ties And White Lies

Presenting to Win

The Zimmermann Telegram

The Structure of Scientific Revolutions

Frankenstein

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The Predator

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The Inner Game of Tennis

Who should listen Why We Buy

3 quotes from Why We Buy

"The shopper is not a rational being. What consumers are looking for is not just items or services, but experiences that satisfy their needs and desires."
"Retailing is not for amateurs. It's a discipline and a science, and understanding the behavior of consumers is essential to success."
"Shoppers are a unique species; the environment in which they shop heavily influences their behavior, and every detail matters in capturing their attention."