Author : Chip Heath, Dan Heath

Chip and Dan Heath are both renowned American behavioral psychologists and international bestselling authors of psychology. They have co-authored the books Switch: How to Change Things When Change Is Hard and Decisive: How to Make Better Choices in Life and Work. Chip Heath, a professor at the Stanford Graduate School of Business, teaches courses on organizational behavior . Dan Heath is a Senior Fellow at Duke University's CASE center. Previously, Dan worked as a researcher and case writer for Harvard Business School and co-founded the innovative publishing company Thinkwell.