Author : Dan Ariely

The author of the book, Dan Ariely, is a professor of psychology and behavioral economics at Duke University in the US, who has acquired doctoral degrees in both psychology and business. Since its publication, his Irrationality series of books has long occupied the New York Times bestseller list. This book, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home, was highly praised by the Nobel Economics Prize winner Akerlof, and was recommended by media outlets such as the Harvard Business Review, New York Times, and The Boston Globe.