Crossing the Chasm Summary Audiobook

Geoffrey A. Moore

Marketing and selling disruptive products to mainstream customers

4.0128288ratings(GoodReaders reference)

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Author: Geoffrey A. Moore

Narrator: Brian

Format: MP3

IBSN: 9780060517120

Language: English

Publish Date: 01/08/2006

Audiobook length: 31min

Chapter 1Overview

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Chapter 2The “Technology Adoption Life Cycle” of consumers

Chapter 3The crack and the chasm between different markets

Chapter 4Crossing the chasm; winning the market

Chapter 5Summary & Review

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Who should listen Crossing the Chasm

The summary audiobook of "Crossing the Chasm" by Geoffrey A. Moore is ideal for entrepreneurs, startup founders, product managers, marketing professionals, and business strategists looking to successfully navigate the challenges of bringing innovative products to market. Those interested in understanding the technology adoption lifecycle and how to effectively target early adopters before expanding to the mainstream market will find valuable insights. Additionally, anyone involved in driving change within their organization or seeking to improve their product-launch strategies will benefit from the concise, actionable takeaways offered in this summary.

3 quotes from Crossing the Chasm

"The technology adoption lifecycle is a model that helps identify the challenges of marketing new technologies to different customer segments."
"To cross the chasm, you must focus on a niche market first; establishing a beachhead in a specific area is crucial for broader market acceptance."
"Positioning is the key to competing; it is not the product that sells, but the story you tell about the product that resonates with the target audience."

Author : Geoffrey A. Moore

The author of the book is Geoffrey Moore. Listed among Thinkers50’s Index Of Thinkers, he is an acclaimed figure in the high-tech industry. This book was included in the list of 20 Most Influential Business Books by the Forbes magazine. It is a must-read for students at well-known business schools like those at Harvard and Stanford. His consulting company has provided services for many big international organizations, including Microsoft, Hewlett-Packard, and Oracle.

Crossing the Chasm Summary Audiobook

Name: Crossing the Chasm
Rating: 4.01 (28288 reviews)
Author: Geoffrey A. Moore

Geoffrey A. Moore

Marketing and selling disruptive products to mainstream customers

4.0128288ratings(GoodReaders reference)

Play Sample

00:00

Information

Author: Geoffrey A. Moore

Narrator: Brian

Format: MP3

IBSN: 9780060517120

Language: English

Publish Date: 01/08/2006

Audiobook length: 31 min

Chapter 1Overview

Play Sample

Chapter 2The “Technology Adoption Life Cycle” of consumers

Chapter 3The crack and the chasm between different markets

Chapter 4Crossing the chasm; winning the market

Chapter 5Summary & Review

Readers Also Enjoyed Summary Audiobook

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Extreme ownership

Secrets of Power Negotiating

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Who should listen Crossing the Chasm

3 quotes from Crossing the Chasm

"The technology adoption lifecycle is a model that helps identify the challenges of marketing new technologies to different customer segments."
"To cross the chasm, you must focus on a niche market first; establishing a beachhead in a specific area is crucial for broader market acceptance."
"Positioning is the key to competing; it is not the product that sells, but the story you tell about the product that resonates with the target audience."