Scientific Advertising Summary Audiobook

Claude C. Hopkins

How to write compelling advertising copy

4.13023ratings(GoodReaders reference)

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Author: Claude C. Hopkins

Narrator: Brian

Format: MP3

IBSN: 9781599869162

Language: English

Publish Date: 15/12/1969

Audiobook length: 31min

Chapter 1Overview

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Chapter 2The three laws of advertising

Chapter 3How to touch the consumer’s heart

Chapter 4How to write a compelling copy

Chapter 5Summary & Review

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Who should listen Scientific Advertising

The summary audiobook of "Scientific Advertising" by Claude C. Hopkins is ideal for marketers, business owners, and entrepreneurs seeking to enhance their advertising strategies through data-driven approaches. It provides valuable insights into consumer psychology, effective copywriting, and the principles of creating compelling advertisements that drive results. Additionally, students of marketing and advertising professionals looking to refresh their foundational knowledge will benefit from Hopkins' timeless strategies, which remain relevant in today's digital landscape.

3 quotes from Scientific Advertising

"The first thing is to create a desire for the product. The second thing is to make sure that you can convince the customer that your product is the best choice to fulfill that desire."
"Advertising is not an act of selling, but an act of creating a relationship with the consumer that continues beyond the point of sale."
"The most important thing to remember about advertising is that it is a vital part of salesmanship. It must be designed to pull people toward your message, guiding them into the buying process."

Author : Claude C. Hopkins

Claude C. Hopkins is an American advertising legend in copy-writing and a founder of modern-day advertising. He pioneered advertising techniques such as offering free sample products and using coupons to distribute samples. His ads put an emphasis on practicality, and differentiates between advertising and literature. Hopkins turned advertising into a science based skill, getting rid of outdated and ineffective practices.

Scientific Advertising Summary Audiobook

Name: Scientific Advertising
Rating: 4.1 (3023 reviews)
Author: Claude C. Hopkins

Claude C. Hopkins

How to write compelling advertising copy

4.13023ratings(GoodReaders reference)

Play Sample

00:00

Information

Author: Claude C. Hopkins

Narrator: Brian

Format: MP3

IBSN: 9781599869162

Language: English

Publish Date: 15/12/1969

Audiobook length: 31 min

Chapter 1Overview

Play Sample

Chapter 2The three laws of advertising

Chapter 3How to touch the consumer’s heart

Chapter 4How to write a compelling copy

Chapter 5Summary & Review

Readers Also Enjoyed Summary Audiobook

Open Veins of Latin America

The Consolations of Philosophy

The Psychology of Money

The Black Swan

Caught Up

The Big Short

Caste

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The Molecule of More

The Design of Everyday Things

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Predictably Irrational

Who should listen Scientific Advertising

3 quotes from Scientific Advertising

"The first thing is to create a desire for the product. The second thing is to make sure that you can convince the customer that your product is the best choice to fulfill that desire."
"Advertising is not an act of selling, but an act of creating a relationship with the consumer that continues beyond the point of sale."
"The most important thing to remember about advertising is that it is a vital part of salesmanship. It must be designed to pull people toward your message, guiding them into the buying process."