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Positioning Summary Audiobook

Al Ries, Jack Trout

The battle for your mind

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Information

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Author: Al Ries, Jack Trout

Narrator: Brian

Format: MP3

IBSN: 9780071373586

Language: English

Publish Date: 01/01/1980

Audiobook length: 31min

Contents

Chapter 1 Overview
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Chapter 2What is Positioning All About?
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Chapter 3Choose a Positive Name for Your Product
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Chapter 4Three Methods for Positioning
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Chapter 5Summary & Review
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Who should listen Positioning

The summary audiobook of "Positioning" by Al Ries and Jack Trout is ideal for marketing professionals, business leaders, entrepreneurs, and students seeking to deepen their understanding of effective branding and market strategy. It is particularly beneficial for those looking to enhance their competitive edge by learning how to effectively position their products or services in a crowded marketplace. With its focus on key concepts and practical insights, this summary serves as a valuable resource for anyone aiming to sharpen their marketing skills and achieve greater business success.

3 quotes from Positioning

  • "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect."
  • "The best way to sell a product is to be the first in the category."
  • "In the long run, it’s the perceptions that matter, not the products themselves."

Author : Al Ries, Jack Trout

The Positioning was co-written by Al Ries and Jack Trout. Al Ries is a legendary master in the history of marketing, as well as the world’s top marketing strategist. In 2008, Al Ries was awarded “Global Top 10 Business Masters” by Advertising Age. Jack Trout is the president of Trout & Partners, one of the most prestigious international marketing consulting companies in the United States, with branches in 26 countries around the world.