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Purple Cow Summary Audiobook

Seth Godin

Stand Out - Transform Your Business into a Remarkable Brand

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Information

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Author: Seth Godin

Narrator: Brian

Format: MP3

IBSN: 9781591840213

Language: English

Publish Date: 12/05/2003

Audiobook length: 31min

Contents

Chapter 1Overview
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Chapter 2The Essence of the Purple Cow
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Chapter 3Strategies for Becoming a Purple Cow
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Chapter 4Marketing the Purple Cow
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Chapter 5Summary and Review
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Who should listen Purple Cow

The summary audiobook of "Purple Cow" by Seth Godin is ideal for entrepreneurs, marketers, and business leaders seeking innovative ways to stand out in a crowded marketplace. It's also valuable for creatives and anyone interested in brand building, as it challenges conventional thinking and emphasizes the importance of uniqueness and remarkable ideas to capture attention and drive success. Whether you're launching a new product or revitalizing an existing brand, this audiobook offers essential insights for making your offerings truly distinctive.

3 quotes from Purple Cow

  • "The key to success is not just in being different but in being remarkable."
  • "In a world full of brown cows, you need to be a purple cow."
  • "Marketing is no longer about the stuff you make but about the stories you tell."

Author : Seth Godin

Seth Godin is an author, entrepreneur, and marketing expert, widely regarded for his influential ideas on business and branding. He has penned over 18 bestsellers on various aspects of marketing, leadership, and the spread of ideas. Godin is known for his direct, accessible writing style and for urging readers to think outside the box. His book "Purple Cow" is a testament to his innovative thinking, pushing for uniqueness in a crowded marketplace. With a background in software and as founder of Yoyodyne (later sold to Yahoo!), Godin's insights are grounded in real-world experience and success.

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