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Confessions of an Advertising Man Summary Audiobook

David Ogilvy

How to build an excellent advertising agency

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Information

cover

Author: David Ogilvy

Narrator: Brian

Format: MP3

IBSN: 9781904915010

Language: English

Publish Date: 29/12/1969

Audiobook length: 31min

Contents

Chapter 1Overview
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Chapter 2How to lead an advertising agency successfully
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Chapter 3How to attract and keep clients
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Chapter 4How to create remarkable advertising campaigns
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Chapter 5Summary & Review
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Who should listen Confessions of an Advertising Man

"Confessions of an Advertising Man" by David Ogilvy is a must-listen for aspiring marketers, business professionals, and anyone interested in the art of persuasion. This insightful audiobook offers timeless lessons from one of the founding figures of modern advertising, providing valuable strategies and principles that remain relevant in today's fast-paced digital landscape. Whether you're a novice looking to break into the industry or an experienced professional seeking to refine your skills, Ogilvy's candid reflections and practical advice will inspire and inform your approach to effective communication and brand building.

3 quotes from Confessions of an Advertising Man

  • "The consumer isn’t a moron, she’s your wife."
  • "Unless your campaign is built on a big idea, it will flop."
  • "I try to keep my writing simple and straightforward, so that it can be understood by everyone."

Author : David Ogilvy

The author David Ogilvy is the founder of the world-renowned advertising agency Ogilvy & Mather. Starting from a small creative shop with only two employees, it has become one of the world’s biggest advertising agencies. Due to his great achievements, David Ogilvy was named the “the pope of modern advertising”, “one of the greatest contributors since the Industrial Revolution”, and the “most creative promoter of modern advertising”. Although he didn’t finish college, his books became college textbooks, and his advertising philosophy has influenced generations of advertising personnel.