Jack Trout, Al Ries
Selection and execution of corporate marketing strategies
Author: Jack Trout, Al Ries
Narrator: Brian
Format: MP3
IBSN: 9780071460828
Language: English
Publish Date: 01/01/1986
Audiobook length: 31min
The summary audiobook of "Marketing Warfare" by Jack Trout and Al Ries is essential listening for marketing professionals, business leaders, entrepreneurs, and students of marketing strategy who seek to understand the competitive landscape. It offers valuable insights into the tactical approaches businesses can adopt to effectively position themselves against rivals. By exploring concepts of offense, defense, and strategic planning, this audiobook equips listeners with the tools to leverage marketing as a battleground for success, making it a must-listen for anyone looking to enhance their marketing acumen.
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