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Marketing Warfare Summary Audiobook

Jack Trout, Al Ries

Selection and execution of corporate marketing strategies

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Information

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Author: Jack Trout, Al Ries

Narrator: Brian

Format: MP3

IBSN: 9780071460828

Language: English

Publish Date: 01/01/1986

Audiobook length: 31min

Contents

Chapter 1Overview
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Chapter 2The warfare strategy of the market leader: Defensive Warfare
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Chapter 3The warfare strategy of the pursuer: Offensive Warfare
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Chapter 4The warfare strategy of small enterprises: Guerrilla Warfare
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Chapter 5The most innovative warfare strategy: Flanking Warfare
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Chapter 6Summary & Review
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Who should listen Marketing Warfare

The summary audiobook of "Marketing Warfare" by Jack Trout and Al Ries is essential listening for marketing professionals, business leaders, entrepreneurs, and students of marketing strategy who seek to understand the competitive landscape. It offers valuable insights into the tactical approaches businesses can adopt to effectively position themselves against rivals. By exploring concepts of offense, defense, and strategic planning, this audiobook equips listeners with the tools to leverage marketing as a battleground for success, making it a must-listen for anyone looking to enhance their marketing acumen.

3 quotes from Marketing Warfare

  • "The essence of strategy is to choose what not to do."
  • "In marketing warfare, the best defense is a strong attack."
  • "The most important factor in determining the outcome of a marketing battle is the strength of your position in the mind of the prospect."

Author : Jack Trout, Al Ries

Jack Trout and Al Ries co-authored the book Marketing Warfare. The two are known as the world’s top marketing experts, and they have worked together for 26 years, serving many Fortune 500 companies. Before the publication of this book, their co-authored book Positioning: The Battle for your Mind: How to Be Seen and Heard in the Overcrowded Marketplace was rated as one of “The 100 Best Business Books of All Time” by the American marketing magazine Advertising Age.