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The Attention Merchants Summary Audiobook

Tim Wu

How do merchants steal your attention?

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Information

cover

Author: Tim Wu

Narrator: Brian

Format: MP3

IBSN: 9780385352017

Language: English

Publish Date: 04/10/2016

Audiobook length: 31min

Contents

Chapter 1Overview
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Chapter 2Merchants make the attention as a modern business
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Chapter 3The increasing competition for people's attention
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Chapter 4The Internet is attracting attention everywhere
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Chapter 5Summary & Review
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Who should listen The Attention Merchants

"The Attention Merchants" by Tim Wu is essential listening for anyone interested in understanding the dynamics of the digital age, particularly how attention has become a key currency in the media landscape. Marketing professionals, digital strategists, and social media managers will find valuable insights into consumer behavior and the strategies employed by companies to capture attention. Additionally, anyone concerned about privacy and the impact of technology on society will benefit from Wu's critical examination of the trade-offs between convenience and personal autonomy in our increasingly distracted world.

3 quotes from The Attention Merchants

  • "The attention economy doesn’t just sell products; it sells our attention and thus ourselves."
  • "The story of the Attention Merchants is one of perpetual manipulation, where attention is the ultimate currency, shaping our choices and desires."
  • "To understand the power of attention is to understand the mechanisms of control in a modern society."

Author : Tim Wu

Tim Wu, the author of this book, was named one of the top 50 science and technology leaders by “Scientific American”, and is ranked among the top 100 most influential graduates of Harvard University. He put forward the theory of "Net Neutrality", and is the person with the most insight into media transformation, network evolution and information. This book explains how the public's attention is harvested through free media and became a realizable commodity over a timespan of 200 years. The author reveals the long-lasting effect of realization from all aspects.