HOOKED Summary Audiobook

Nir Eyal, Ryan Hoover

How to Build Habit-Forming Products

4.141468ratings(GoodReaders reference)

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Author: Nir Eyal, Ryan Hoover

Narrator: Brian

Format: MP3

IBSN: 9781591847786

Language: English

Publish Date: 25/12/2013

Audiobook length: 31min

Chapter 1Overview

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Chapter 2What are the benefits of forming user’s habits for companies?

Chapter 3What is the “Hook Model”?

Chapter 4How can we use the “Hook Model”?

Chapter 5Summary & review

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Who should listen HOOKED

The summary audiobook of "HOOKED" by Nir Eyal and Ryan Hoover is an essential listen for entrepreneurs, product managers, and anyone interested in understanding the psychology behind building engaging products. It offers valuable insights on how to create habit-forming technologies that capture users' attention and keep them coming back. Additionally, marketers and designers will benefit from learning effective strategies to enhance user experience and drive customer retention, making it a must-listen for those looking to innovate in the digital landscape.

3 quotes from HOOKED

"The best products engage us in a way that we do not even realize, creating habits that are almost second nature."
"An addiction for the user is only as good as the extent to which the product successfully brings them back for more, often through some form of instant gratification."
"The ultimate goal of any company should be to create a product that users can’t put down, not just because it’s entertaining, but because it adds genuine value to their lives."

Author : Nir Eyal, Ryan Hoover

The book Hooked was written by a famous American behavioral design expert, Nir Eyal, and a well-known copywriter, Ryan Hoover. Eyal used to teach at the Stanford Graduate School of Business, and Hoover has been writing for commercial media such as Forbes and Fast Company for a long time. Before writing this book, they observed and evaluated a large number of Internet products. After repeated practice and adjustments, they finally came up with the “Hook Model”, which later became sought after by many top Internet companies.

HOOKED Summary Audiobook

Name: HOOKED
Rating: 4.1 (41468 reviews)
Author: Nir Eyal, Ryan Hoover

Nir Eyal, Ryan Hoover

How to Build Habit-Forming Products

4.141468ratings(GoodReaders reference)

Play Sample

00:00

Information

Author: Nir Eyal, Ryan Hoover

Narrator: Brian

Format: MP3

IBSN: 9781591847786

Language: English

Publish Date: 25/12/2013

Audiobook length: 31 min

Chapter 1Overview

Play Sample

Chapter 2What are the benefits of forming user’s habits for companies?

Chapter 3What is the “Hook Model”?

Chapter 4How can we use the “Hook Model”?

Chapter 5Summary & review

Readers Also Enjoyed Summary Audiobook

Scientific Advertising

Einstein

I'm a Stranger Here Myself

Chaos

Think and Grow Rich

The Omnivore's Dilemma

Sitting Still Like a Frog

Steve Jobs

Survival of the Sickest

The Warren Buffett Way

Never Eat Alone

How to be an Imperfectionist

Who should listen HOOKED

3 quotes from HOOKED

"The best products engage us in a way that we do not even realize, creating habits that are almost second nature."
"An addiction for the user is only as good as the extent to which the product successfully brings them back for more, often through some form of instant gratification."
"The ultimate goal of any company should be to create a product that users can’t put down, not just because it’s entertaining, but because it adds genuine value to their lives."