Enlighten
Ears,
Expand
Minds
EnlightenEars,
ExpandMinds
Irresistible
Adam Alter
Crossing the Chasm
Geoffrey A. Moore
HOOKED
Nir Eyal, Ryan Hoover
Positioning
Al Ries, Jack Trout
Sprint
Jake Knapp, John Zeratsky, Braden Kowitz
Pour Your Heart Into It
Howard Schultz
Confessions of an Advertising Man
David Ogilvy
Let My People Go Surfing
Yvon Chouinard
The Power of Moments
Chip Heath, Dan Heath
Purple Cow
Seth Godin
Rework
Jason Fried, David Heinemeier Hansson
Start with Why
Simon Sinek
Shoe Dog
Phil Knight
The Tipping Point
Malcolm Gladwell
The Innovator's Solution
Clayton M. Christensen
The Design of Everyday Things
Donald A. Norman
