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Minds

Linchpin
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Linchpin

Seth Godin

Irresistible
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Irresistible

Adam Alter

Marketing Warfare
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Marketing Warfare

Jack Trout, Al Ries

Turn the Ship Around!
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Turn the Ship Around!

L. David Marquet

How Will You Measure Your Life?
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How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, Karen Dillon

Power
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Power

Jeffrey Pfeffer

Crossing the Chasm
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Crossing the Chasm

Geoffrey A. Moore

Raving Fans
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Raving Fans

Ken Blanchard

Antifragile
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Antifragile

Nassim Nicholas Taleb

Scientific Advertising
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Scientific Advertising

Claude C. Hopkins

Radical Candor
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Radical Candor

Kim Malone Scott

High Output Management
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High Output Management

Andrew S. Grove

HOOKED
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HOOKED

Nir Eyal, Ryan Hoover

How the Mighty Fall
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How the Mighty Fall

James C. Collins

Positioning
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Positioning

Al Ries, Jack Trout

Winning
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Winning

Jack Welch, Suzy Welch

Pour Your Heart Into It
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Pour Your Heart Into It

Howard Schultz

Sprint
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Sprint

Jake Knapp, John Zeratsky, Braden Kowitz

The Sales Bible
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The Sales Bible

Jeffrey Gitomer

The Smartest Guys in the Room
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The Smartest Guys in the Room

Bethany McLean, Peter Elkind

The Attention Merchants
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The Attention Merchants

Tim Wu

A Civil Action
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A Civil Action

Jonathan Harr

What You Do Is Who You Are
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What You Do Is Who You Are

Ben Horowitz

Confessions of an Advertising Man
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Confessions of an Advertising Man

David Ogilvy

Let My People Go Surfing
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Let My People Go Surfing

Yvon Chouinard

Start-Up Nation
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Start-Up Nation

Dan Senor

The Power of Moments
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The Power of Moments

Chip Heath, Dan Heath

Why We Buy
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Why We Buy

Paco Underhill

Purple Cow
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Purple Cow

Seth Godin

The 21 Irrefutable Laws of Leadership
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The 21 Irrefutable Laws of Leadership

John C. Maxwell

First, Break All the Rules
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First, Break All the Rules

Marcus Buckingham

The Fifth Discipline
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The Fifth Discipline

Peter M. Senge

The 48 Laws of Power
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The 48 Laws of Power

Robert Greene

Extreme ownership
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Extreme ownership

Jocko Willink

The Ride of a Lifetime
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The Ride of a Lifetime

Robert Iger

The Hard Thing About Hard Things
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The Hard Thing About Hard Things

Ben Horowitz

Creativity, Inc.
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Creativity, Inc.

Ed Catmull, Amy Wallace

The Black Swan
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The Black Swan

Nassim Nicholas Taleb

The Five Dysfunctions of a Team
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The Five Dysfunctions of a Team

Patrick Lencioni

The One Minute Manager
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The One Minute Manager

Kenneth H. Blanchard

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